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Shoppable bestsellers include Halo Glow Liquid Filter, Holy Hydration! Thirst Burst Drops and more.
November 10, 2025
By: Lianna Albrizio
Associate Editor
Mexico just got an “elf” spicier. Billion-dollar affordable cosmetics brand ELF Beauty has officially launched at Ulta in the North American country. Beginning today, Mexican shoppers can explore ELF offerings inclusive of cosmetics of skincare at all Ulta Beauty stores across the country, as well as the retailer’s e-commerce platform. “Launching ELF at Ulta Beauty in Mexico is a milestone moment for both companies,” said Jennie Laar, senior vice president and chief commerci...
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